Noriyuki Tanaka, who is famous not only as the art director of publicity for NIKE Japan and UNIQLO, but also a very active artist in the field of art, design and advertising.
He handles total art direction for this SOPH. Version project.

He handles many projects in the field of design, art, technology, and science. Recently he has made remarkable activities in the field of Advertisement on TV and Publicity world. He is participating in this SOPH. Version project as a chief Art Director.

>>more

Hajime Tachibana, who is active in the front line as a musician,
a designer and an artist, will handle packaging design for this SOPH. Version project.

Tachibana has handled the Web-Design for the project of "www.fecb.net" which was conducted by both SOPH. and NIKE Japan on a collaboration basis in 2001. He has sympathized with the SOPH.'s brand concept and become an Art Director for this SOPH. Version. He is well-known all over the world as a graphic designer, but this time he will challenge the packaging design for contemporary art.

>>more

The fashion brand SOPH. has decided to participate in this project,
having been sympathized with the project concept.

Hirofumi Kiyonaga represents SOPH. and has established his own brand image by creating "Minimal casual" through a lot of collaborations. He does not merely adapt art into the fashion products but starts a new project within the SOPH. It is a challenge to see what SOPH. can do in response to Tatsuo Miyajima's works.

>>more