 |
| SOPH. |
| Deathclock 1st Edition "SOPH.Ver." |
Planning original product as key item of SOPH. version
General concept construction with Hajime Tachibana |
| Profile |
SOPH. has established by Hirofumi Kiyonaga, who
had business experience in sales, planning and its shopimage
coordination for the apparel brand.
Started its business since the A/W collection in 1998 as apparel brand
SOPH. It means "sophisticated" and
"
sophomore". Proposed sophisticated yet casual wears that were
designed in the minimal casual style. Its
realistic casual design adopted the outdoor taste with the usage of
highly qualitative functional fabrics. SOPH.
also proposed an imaginary football team of "F.C Real Bristol" as
an independent separate line from SOPH.
"
F.C.Real Bristol" has started the collaboration with NIKE. The
big sports brand NIKE supported SOPH.'s style
that considered football from the different points of view and approached
from the fashion field. Since then,
F.C.R.B. became the only brand and its imaginary team developed as
its double name brand with NIKE. SOPH.
also developed a deep connection with music. It collaborated with many
musicians and also proposed innovative
ideas positively from the perspective of fashion field.
For the 2001 A/W collection, collaborated with a young British artist,
3D, a member of Massive Attack, a
leading group in Bristol music scene. Its collection of 2002 A/W, was
inspired by the world's famous
contemporary artist, Tatsuo Miyajima, known as the work with the usage
of LED.
SOPH's special producing style does not stick to the field of fashion,
but shows its multiple development by
looking at things objectively. SOPH. and F.C.R.B. are said to be the
brands which are categorized in the new
field of the casual wear. |
|
|
